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Why Choose Academic Image

“Each university has its own unique traditions in history and scholarship. So why do most university websites and publications look the same? We don't believe in a cookie-cutter approach to higher education communication. We’ll take the time to understand what sets your school apart and develop a visual and multimedia solution that brings those qualities to life for students, parents, faculty and staff.”
-Douglas Benedict

Our Mission | Academic Image understands higher education - the sense of place that can still stir deep emotions in alumni decades after graduation, the transformative connections that take place every day between faculty and students, the devotion to scholarship that changes lives. We are dedicated to helping educational institutions build their visual brand around those qualities and characteristics through honest, engaging and intelligent images and multimedia.

Our Service | Academic Image offers compelling photography that captures the energy and vitality of an institution and its people for view books, web, internal communications, alumni publications, public relations and outreach. Our video services range from focused and thought-provoking interviews to captivating multimedia presentations that include sound, video, stop motion and still photography.

Our Process | We are committed to a collaborative team approach for every project. We ask questions to make sure we understand what our clients really want. And we collaborate with them to develop creative strategies to accomplish those goals. We pride ourselves on our ability to find solutions that exceed our clients' expectations and deliver our work on time and on budget.

Technology | Our tools are constantly evolving but we currently use Canon 5d Mark III cameras with an assortment of prime lenses for both still and motion photography. We use the Zoom H4n for audio capture, Dynalites, Lite Panels & Lowel for lighting and Manfrotto and Zacuto for support. We are fluent in Lightroom, Photoshop, Final Cut, Adobe Premier, After Effects, Bridge and Illustrator.

The Team

We formed this collective with the belief that together we are stronger than we would be on our own. While only one of us may tackle any given assignment, we continually rely on each other for inspiration, advice and guidance. Together we share decades of photography experience yet continue to learn from each other. We believe our clients receive the greatest benefit; you may be hiring one of us but, in some way, you'll be getting all of us.

Douglas Benedict | Douglas is originally from Bloomington, Indiana and majored in religious studies and journalism at Indiana University. He currently lives in Bethlehem, Pennsylvania with his wife and children. A former newspaper photojournalist, Douglas' clients include British Petroleum and several educational institutions. He is also a wedding photographer.

Jonathan McBride | Jonathan has lived in 19 cities but has settled in rural Pennsylvania. Jonathan studied history and english in college, always with an eye geared towards literature, before ultimately settling on a career in photography. The result was a passion for visual story telling. His work has appeared in the New York Times, Newsweek and many other publications.

Zachary Hartzell | Zachary Hartzell is based in Nazareth, Pennsylvania. Zachary studied graphic design at Delaware College of Art & Design and specializes in a wide range of disciplines but focuses primarily on photography and video, using the principles he learned in design school to tell stories. His clients include Triumph Motorcycles, World Trade Centers of Delaware, Durham Press and Emil Lukas of Sperone Westwater.

Daniel Moyer | Daniel, his wife and infant daughter are spreading their roots in small suburb of Philadelphia, PA. He studied photography and Art Education at Kutztown University, graduating with a Bachelors of Fine Arts. Authentic storytelling is the value at the core of his photography whether for a bride and groom, business or education institution. His clients include STV Inc. the SkillsUSA Council and Helmsley Trust.

Academic Image Clients